The Magic Behind the Mojo
REED AND RYAN’S AFFORDABLE JOURNEY
We grew up mowing, mulching, pruning and watering our parents’ yards. One thing we noticed as kids…watering was a lot of work! It took forever: from dragging hoses and smashing plants to forgetting to shut off the water. We didn’t know how great we had it as kids! We grew up (our wives may disagree) and found ourselves trapped in the not-so-great indoors working corporate desk jobs. We decided life was too short; it was time to get back outside.
In 2002, our initial vision was to become an efficient “factory” of sprinkler systems by applying our business school teachings: Buy smart, hire cheap labor and use technology.
WE WERE WRONG! We soon realized the true need was for building a great product and offering outstanding customer service. We wanted to offer the best product in the industry, a product built to last. We live in this community; we raise our kids here; we coach your kids here. We soon realized that pride in community and pride in our product were one in the same. We spent years testing different products and brands, asking manufacturers their failure rates and comparing them to our own. It took us close to 5 years to hone in on the perfect componentry and parts.
Our next step was to create a company filled with the best employees and great attitudes. We pay above-market wages and treat our colleagues like friends and family. It was very important to build a team culture. Affordable takes care of its staff. We employ background-checked professionals year-round, rare in the “green” industry. Staff is fully insured, including liability and workers’ compensation. Service technicians are given mobile solutions to quickly access customer histories, resolve issues quickly and to enhance communication with all parties involved in your project. Our team has high morale and takes great pride in their work – exactly what you want from individuals handling critical plumbing, electrical and irrigation components on your property.
Affordable is distinguished as one of a handful of certified irrigation contractors in Northern Virginia. Reed and Ryan are members of The Irrigation Association. Reed is a board member of the Virginia Irrigation Association. The company also works with the environmental office staff of Loudoun County on water conservation issues and strategies for our region.